The beef between rapper Nicki Minaj and Megan Thee Stallion has proven not to be just a clash of personalities, but also a profitable venture.
As the two rap superstars engage in verbal banters, their respective songs soar up the charts, raking in significant profits.
Nicki Minaj, Megan beef: How it started
It all started with Megan Thee Stallion’s latest diss track, “Hiss”.
In Hiss, she took veiled shots at several unnamed targets, including Nicki Minaj.
However, it was one particular lyric referencing Megan’s Law that seemed to ignite the feud.
The reason is not far-fetched, this lyric struck a chord with Minaj due to her husband’s status as a registered sex offender.
Trust Nicki, she replied in no time with “Big Foot,” which, despite its polarizing reception, drove streams and garnered attention across social media platforms.
The commercial success of these diss tracks has been undeniable.
“Hiss” debuted at No. 1 on the Hot 100, propelled by the controversy surrounding the feud.
“Big Foot,” despite its mixed reviews, has generated significant revenue from streams.
Billboard estimates that both songs have earned substantial royalties, further solidifying their status as moneymakers in the rap game.
The power of controversy
One cannot deny the power of controversy in driving attention and engagement, especially in the entertainment industry.
Even industry insiders and experts recognize this fact.
Eddie Blackmon, a longtime A&R, said, “When you’re in a very crowded marketplace with however many songs coming out on streaming services every day, you have to figure out an angle to cut through the noise.”
Now, back to the face off between Minaj and Megan.
This feud has effectively captured the public’s attention, driving streams and sales for both artists.
Despite the rising tension between them, Minaj and Megan are keenly aware of the commercial potential of their feud.
Even as Nicki blast Megan in her tracks, she acknowledges that she’s generating attention for her rival.
Similarly, Megan sees the feud as an opportunity to capitalize on “free promo,” turning the controversy into profit.
The feud between Nicki Minaj and Megan Thee Stallion has further confirmed that in the world of entertainment, drama sells.