Kanye West endorsement deals: What brands does the rapper work with?

Kanye West, a prominent American rapper, has been involved with a lot of endorsement deals and collaborations up until his anti-Semitics controversies. In this piece, we will be taking a look at Kanye West endorsement deals that contributed to his enormous net worth.

Controversies surrounding Kanye West

The 45-year-old rapper stirred up a storm of controversy in early October 2022 when he debuted Yeezy Season 9 at Paris Fashion Week, complete with T-shirts bearing the slogan “White Lives Matter.”

After receiving criticism from fans, fellow celebrities, fashion critics, and other quarters, West—who formally changed his name to Ye in 2021—started making more political statements. He not only defended the designs and their message, but also used anti-Semitic remarks.

Apart from being barred from multiple social media accounts due to breaking platform policies, West’s actions have also put his numerous corporate endorsement agreements in peril.

Kanye West endorsement deals

A summary of Kanye West endorsement deals with Vogue, Adidas, Balenciaga, and other brands.

Adidas

Following the uproar around “White Lives Matter,” Adidas declared that its relationship with Kanye West was “under review.” The public and celebrities put a lot of pressure on Adidas to sever its partnership with West, and on October 25, Adidas finally made the announcement.

Vogue

According to reports, editor-in-chief in Vogue since 1988, Anna Wintour revealed that she has no intention of working with Kanye West in October 21, 2022.

Balenciaga

The brand declared their breakup with the singer on October 21. Parent firm Kering informed WWD that Balenciaga “has no relationship nor any plans for future projects related to this artist.”

JP Morgan

Conservative pundit Candace Owens, who has been a fervent admirer of Kanye West and who attended his fashion presentation while sporting a “White Lives Matter” t-shirt, asserted on Twitter that JP Morgan had handed the rapper an official letter of termination “with no official reason given.”

She shared a picture of the notification without stating when it was delivered. “I was told there was no official reason given, but they sent this letter as well to confirm that he has until late November to find another place for the Yeezy empire to bank,” she stated.

Gap

Though it’s possible that both parties felt hurt, West ended his ten-year agreement with Gap in September 2022—well before his controversial Yeezy runway presentation. The star’s legal team said in a letter to the retail behemoth that Gap had left them with “no choice but to terminate their collaboration” because the company had failed to fulfil its commitments to release specific styles and establish Yeezy Gap outlets on schedule.

LEAVE A REPLY

Please enter your comment!
Please enter your name here